How do you convince the CEO to give your customer loyalty initiatives the green light? Start with a solid business case that outlines strategy, risks, costs, benefits and action points. Learn how to get it done in Building the Case for CRM.
Download this free white paper now.
Cutting-Edge Ideas: Refresh
Your Customer Loyalty and
Retention Initiatives —
Tuesday, Oct. 13, 2009, 1 – 2 p.m. ET
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In today’s economy, what is your greatest challenge in moving forward with marketing initiatives?
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