CustomerProfit™ — October 2009 From Customer Communications Group, Inc. (CCG) • CRM challenges and solutions for the year ahead. • CFOs explain how to get their attention and win their buy-in. • Rethinking rewards: What today’s customers really want. To make sure you continue to receive our e-mails in your inbox, please add greg.sultan@customer.com to your address book or safe sender list. Fall is a time of change. Not only in nature, but inside many a boardroom, too, as companies sit down to adjust their goals and set their budgets for the coming year. No doubt you’d like to step into those meetings — and 2010 — with confidence and optimism. That’s why you’ll find this issue of CustomerProfit filled with inspirations and actionable insights to help you achieve your CRM aims — and start the new year on a positive note. Share and Compare: Tell us your top 2010 CRM initiatives and see how other readers are responding at The Gauge. Features Ideas to Achieve Your 2010 Goals Retailers across the nation are reviewing the past year and setting course for the one ahead. We’ll share solutions to help you address — and achieve —four common CRM goals for 2010. How to Win Over Your CFO We talked to the CFOs themselves for inside, expert tips on getting your CRM programs the attention they deserve. Learn what it takes to get your own CFO to sit up, take notice and get on your side. Your CRM Radar A quick gathering of stats and facts related to the world of customer relationship marketing. » Rethinking rewards: What today’s customers really want. » For ROI, CRM outperforms the rest. » Is behavior a better shopping predictor? » What’s the most popular customer feedback tool? We all know that 2009 is going to be one of those years we talk about for some time to come. But now, it’s time to plunge headfirst into budgeting and planning for 2010 — and find that ray of light we all know is out there somewhere. Read more » Upcoming Free Webinars Cutting-Edge Ideas: Refresh Your Customer Loyalty and Retention Initiatives — Tuesday, Oct. 13, 2009, 1-2 p.m. ET Watch for details coming soon to your inbox. CCG News & Upcoming Events   Customer.com | Unsubscribe | About CCG | CRM Strategy | Creative Services | Data Solutions Case Studies | Free Webinars | White Papers | Archives | Contact Us CustomerProfit™ is published by Customer Communications Group, Inc. (CCG) 12600 W. Cedar Drive • Denver, Colorado 80228 • 1.800.525.0313 • info@customer.com © Copyright 2009, Customer Communications Group, Inc. All rights reserved. Customer Communications Group, Inc., is not responsible for products or services offered by third parties or Web sites mentioned and provides such information and sites solely for your convenience.