CustomerProfit(TM) :: customer.com

In This Issue — October 2009

Read Our Featured White Paper

How do you convince the top-level decision-makers to give your customer loyalty initiatives the green light? Start with a solid business case that outlines strategy, risks, costs, benefits and action points. Learn how to get it done in Building the Case for CRM.

Download this free white paper now.

FREE webinar

Cutting-Edge Ideas: Refresh
Your Customer Loyalty and
Retention Initiatives

Tuesday, Oct. 13, 2009, 1 – 2 p.m. ET

Watch for details coming soon to your inbox.

The Gauge

What is your top CRM initiative for 2010?

  • Launching a new or revised program
  • Improving results from current CRM efforts
  • Reducing costs of current CRM initiatives
  • Developing a more effective customer contact strategy
  • Offer optimization
  • Linking customer data to transactions
Introducing the CCG Optimized Promotions PlatformRead More
  • Contact Sandra Gudat,
    CCG’s CEO, for a one-on-one consultation today: 800.525.0313 or sandra@customer.com
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CCG News & Upcoming Events

CCG is pleased to welcome …

Chevron, one of the world’s leading integrated energy companies, and General Electric Company (GE) have hired CCG to assist with a gas cardholder loyalty initiative. CCG’s creative services team is developing an interactive project that will work in conjunction with a Chevron direct mail campaign. The agency’s data analytics division will be responsible for the database management of hundreds of thousands of cardholders mailed, including weekly updates of newly registered cardholders.

More Ways to Engage Customers and Maximize Relationships

CCG is pleased to announce two new strategic partnerships that will help our clients increase customer engagement, drive profitable action and build long-term loyalty:

  • Pluris Marketing is a leading provider of multi-channel marketing solutions that optimize the value of each consumer touch. Together, CCG and Pluris offer COMP — the CCG Optimized Marketing Platform, a new solution that makes your job easier while providing the most timely, relevant offers and content to each individual customer.
  • IDLoyalty, LLC, is a new company with a patented technology that allows businesses to use customer driver’s licenses in place of traditional loyalty program membership cards. CCG works with IDLoyalty to bring this innovative technology to clients looking to make loyalty program enrollment and participation easier and more convenient for customers.

CCG Certified as a Women’s Business Enterprise

WBENC

CCG has been certified as a Women’s Business Enterprise, or woman-owned business, by the Women’s Business Enterprise National Council (WBENC), in partnership with the Women’s Business Enterprise Council – West. This is one of the most widely recognized and respected certifications in the nation, awarded only after completion of a rigorous process to confirm that the business is at least 51 percent owned, managed and controlled by a woman or women.

New White Paper at Customer.com

Increasing Loyalty Program Engagement: The Driver’s License Solution

New research shows that using a driver’s license as a membership card can increase consumer interest in loyalty program enrollment and participation. To learn more, download our free white paper now.

Upcoming Industry Events

DMA

DMA Conference & Exhibition 2009

October 17 – 22, 2009
San Diego, CA

CCG President and CEO Sandra Gudat will speak on “Optimizing Multi-Channel Marketing.”

Let’s get together! Schedule a meeting with CCG at DMA.

CustomerProfit™ is published by Customer Communications Group, Inc. (CCG)

12600 W. Cedar Drive • Denver, Colorado 80228 • 1.800.525.0313 • info@customer.com

Customer Communications Group, Inc., is not responsible for products or services offered by third parties or Web sites mentioned and provides such information and sites solely for your convenience.